Medical Spa- Marketing Tool Kit

We all know the importance of branding, marketing and advertising products in modern times because it has become integral in spreading info far and wide about your stuff that will allow the world to get a glimpse of what it pertains to.

People that want to look young and evergreen might find this article right up their alley for obvious reasons because anyone would willingly pay an exorbitant price at least once to step foot into a medical spa.

But what is a medical spa? Why is it so interesting to youngsters? For starters, it is a place of heaven for people that want a nice hot bath with water that contains highly rich mineral content with excellent results on the skin but from that to marketing, it is a long story in the making and this article will cover a tiny part of it.

Market Spa

Where to begin with such a topic? How about discussing medical spa software? Now they’ll be confused by this statement itself because of their ignorance regarding the existence of such software so let’s define it.

A medical spa is where you have a bunch of professional masseurs that give you a full blow body massage along with a soothing medicinal bath that is taken from deep sea along with spring water that contains very rich quality of mineral content that is nourishing for the skin.

It is well known that spa is perfect for turning a rigid body flexible as also essential for tackling cosmetic issues like pimples, wrinkles, dark circles and other issues which is why many people continue to visit the local spa.

Marketing is done through positive word of mouth where one person visits a medical spa and enlivens the positive effects of the medicinal mud bath for himself and therefore he encourages his near and dear ones to try it out as well.

Med spa industry is in its booming phase with business reaching up to $20 million only last year despite various businesses shutting down due to Covid-19, a testimony to the immense popularity of the industry.

This is the reason why many people want to try their luck out in the spa industry due to its lucrative prospects and one reason for it is that it is for a noble cause because skin care is an important factor for good health that everyone has to adhere to.

It was seen in a recent survey that the 21st century is going to belong to the health industry and med spa more or less falls in the same category so if you own one and want to market it then the following points will be helpful.

Strategy Points

  • The first step is to change with times and if you have a website that is still stuck in the 90s and 2000s then update it immediately because today even a 5 year old IOS or Android device is considered outdated. Your website is an online face for high end business prospects so things like design, webpage, interface, etc. have to cater to the younger generation
  • Next you can update basic info like name, address, contact number and email address so that people can contact you for booking appointments
  • Install/update med spa software on your system like MioSalon, Pabau, Vagaro, Fresha, etc. so that clients can learn about them and accordingly book their appointments
  • Paid Advertising is a good practice like giving social media ads on platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn so that people come across it
  • Don’t jump on to all social media platforms because it will give you a strong lead but the momentum will be lost after sometime so start out with Facebook and Instagram because it has a wider reach

By Valarie

Valarie Palacios, MS, MA, RD, RYT, CSCS is a principle nutritionist and adviser. She is a Registered Dietician and holds master’s degrees in both Nutrition and Exercise Physiology from Kent State University