How to Conduct a Facebook Audit and Improve Your Performance and Results

Facebook is one of the most powerful social media platforms available for businesses today. It can help you reach out to millions of potential customers and increase your brand visibility. However, in order to make sure that you are getting the most out of your Facebook presence, it is important to conduct regular audits of your page performance. A thorough audit can help you identify problem areas as well as opportunities for improvement and guide you in making changes that will boost your results. Here’s how to do a Facebook audit and improve your performance:

1. Analyze Your Audience

One of the key steps in conducting a successful Facebook audit is understanding who makes up your audience base. To get an accurate snapshot of who’s engaging with your content, take advantage of the built-in analytics tools that Facebook provides. This will give you insights into the demographic breakdown of those who follow or engage with your page, such as age range, gender, location, etc. Knowing who’s actively engaging with your content will help you better tailor posts to meet their interests and needs. You may also want to consider buying fb followers if necessary so that you have more people seeing each post and talking about it on their personal accounts.

2. Evaluate Your Posts

The next step should be evaluating all the content that has been posted over a specific period – typically around three months or so – so that you can identify any patterns or trends in terms of what types of posts are performing well or not doing so hot. Take note not only of which type of posts were liked/commented on/shared but also when they were posted (time) as this could influence engagement levels too – certain times might yield higher engagement than others depending on when your followers are online and active on social media sites like Facebook. Also analyze other factors such as whether or not images were used, hashtags included, etc., as these elements could influence overall performance as well.

3. Understand What Content Resonates

Once you’ve analyzed all data related to past posts it’s time to start drawing conclusions about what type(s) of content resonates most strongly with audiences — both existing followers/fans and new ones too! For instance, videos may be very popular among certain demographics while text-based updates may work better for others — use this information to shape future content strategy decisions accordingly! Additionally, if there were any particular topics or themes that seemed particularly successful then try focusing more heavily on these going forward; being able to understand what works best for YOUR target audience is invaluable when it comes time to create new campaigns down the line!

4. Assess Ad Performance

If running ads on Facebook has been part of your strategy then now is the time to assess their performance too! Take stock not only how much money was spent per ad but also measure its success based off metrics like clickthrough rate (CTR), conversion rate (CVR), impressions (reach) etcetera – use this data combined with information gleaned from analyzing post activity above (i.e., demographics, timing etc.) plus insights into competitor activities/strategies if possible in order develop more effective ad campaigns moving forward!

5 Review your competitors’ strategies

It’s always good practice – especially in digital marketing – to keep an eye out for what your competitors might be doing differently to you; that way, if they’re having success with certain strategies, you might be able to get some inspiration from them! Of course, don’t just copy verbatim, but look at how concepts can be adapted appropriately within your own context; just because they’re competitors doesn’t mean they won’t have great ideas worth considering adapting – after all, imitation often leads to innovation anyway, right?

6 Set goals and objectives

Finally, now would be the ideal time to set goals and objectives for the future; think about short, medium and long term goals to be achieved; maintain the momentum of progress over time, e.g. increase number of followers month after month ideally through organic means such as sharing quality content regularly gain traction through various promotional tactics use analytics tools monitor progress against pre-determined benchmarks frequently stay on top of things ensure goals are achieved without problems plus gain new insights inform future decision-making processes easily quickly spot trends early enough respond accordingly quickly efficiently make the best possible decisions benefit the business before anyone else does!

7 Make changes where necessary & monitor progress

Now that everything has been outlined above, a clear simple plan of action needs to be created, actions need to be implemented, changes need to be made, goals need to be set, focus needs to be established, the process needs to be reviewed to ensure that the results seen are in line with expectations, if positive developments are noted, continue on the same trajectory, but with lower than expected results, consider alternative options, seek to rectify problems immediately, monitoring progress constantly throughout the journey helps to greatly increase the chances of achieving the desired end result – success!

8. Track successful metrics

Last step of the entire process involves tracking successful metrics to determine overall effectiveness of the campaign look return investment ROI cost associated efforts versus benefits gained overall long-term goal monetize profitably though admittedly tricky task, knowing the exact figures gives clarity and direction needed refine current strategies push boundaries further bring maximum rewards keep in mind metric tracked depends largely nature operations business involved just an example here could be anything ranging website traffic sales revenue customer satisfaction ratings etcetera.

In conclusion, auditing regularly allows brands to optimise their presence on Facebook, improving visibility and generating greater returns Doing full analysis helps identify areas needing improvement, determine successes and failures ensure plans are put in place maximize potential ultimate goal to ensure success buy FB followers where required track progress closely implement changes necessary finally track successful metrics gauge effectiveness moves made crucial step becoming leading light industry amongst competit

By Valarie

Valarie Palacios, MS, MA, RD, RYT, CSCS is a principle nutritionist and adviser. She is a Registered Dietician and holds master’s degrees in both Nutrition and Exercise Physiology from Kent State University